~ India’s lockdown shopping list has a lot of apparel & household goods ~
~ But shoppers are also waiting for anti-snoring devices, spiritual books, Ludo and fitness equipment ~
~ Personal grooming products & school supplies in high demand ~
~ Shopping cart & wishlist products surge 24X ~
~ More than 25% of the shopping list by first-time buyers ~
As India starts to emerge tentatively from a nearly month-long lockdown, e-commerce is one of the first few sectors to resume full operations.
In the last three weeks, delivery of only essential products like food, grocery, medicines, masks & sanitizers etc was permitted through all online marketplaces including Snapdeal.
However, during this time, Snapdeal continued to receive & accept orders for a range of other products.
While lakhs of orders were placed and now await delivery, users also added products to their shopping carts and wishlisted other products for purchase once deliveries commence.
Snapdeal recorded a 24X jump in products in users’ shopping carts and wish lists since the start of the lockdown. On average, buyers had 9 items in their carts and wishlist.
Combining data from the orders placed and products added to their carts by its users, here is what India shopped for in the lockdown:
Apparel: was the top category amidst users, accounting for nearly 40% of the products purchased or added to the shopping carts. Products most in demand include summer fashion items like t-shirts, bermuda shorts, skirts, cropped tops etc. Reflecting the current lifestyle of users, casual wear items like track pants and nightwear products including top & pyjama sets and nighties figured high on shopping lists. Open sandals and flip flops priced between Rs 300-900 were another popular pick with buyers.
Personal grooming: hair trimmers for men, epilators, waxing strips were in high demand on all days of the lockdown. More than 80,000 users either bought or added these products to their shopping carts. Amidst other beauty products, hair color and aloe vera cream were a popular choice.
Work from home essentials: earphones and headphones, laptop tables, home printers, wi-fi routers, USB chargers, data cables and extension cords were in high demand. Users also added back support pillows to their shopping carts.
Mobile chargers, screen protectors and covers for mobile phones continued to remain a popular choice across the entire country.
Household Products: saw a 80% growth over usual demand trends. Pressure cookers, Roti makers, egg boilers, kitchen tools like multi-function scissors and automatic mops reflected the efforts on the parts of the users to manage their households with limited or no domestic help. Bedsheets, towels, wall decorations, planting accessories & vegetable seeds for their home gardens were other items in high demands. LED bulbs, emergency lights also figured high on the demand index.
Fitness: stuck inside their homes users extensively browsed and placed orders for weights, tummy trimmers, abdominal rollers, gym balls and fitness bands amidst other such products.
School supplies: notebooks, school textbooks, stationery items (pens, pencils, crayons, geometry sets) was one of the most ordered categories, which also saw the highest number of follow up calls and queries from parents anxious for the delivery of these items. Students also ordered a range of books for the forthcoming competitive exams.
Other popular items that India bought or added to their shopping carts on Snapdeal:
- Anti-snoring devices
- Spiritual books
- Stress-buster balls
- Indoor games like Ludo, Scrabble and Uno
- Soft toys
- Anti-clogging filters for kitchen sinks
- Musical instruments like guitars, flutes and mouth organs
The price range for the products on India’s lockdown shopping list ranged from Rs 68 to Rs 18,200.
Over 75% of the shopping list was generated from non-metro cities, with maximum shoppers from Uttar Pradesh, Punjab, Rajasthan, Madhya Pradesh, Maharashtra, Gujarat & Madhya Pradesh.
Nearly 25% of the lockdown shopping list was generated by new shoppers.